Are you sometimes guilty of being so focused on making your business work that you forget there is a real live human being on the receiving end of every action and every communication? Don't worry. You are not alone. But if you want your marketing to fizz you need to inject it with a good dose of humanity.
Great marketing comes from seeing the world through your customers eyes (not yours) and working to deliver tangible value through every touch point in your business that meets a need, desire or solves a problem better than anyone else. So...embrace an ideal that makes people want to follow you. Present your message in a place and in a manner that entices people to listen. Add value to life, society or the planet. And make your customer the hero of the story.
Marketing should not be a mystery. But with thousands of tools, communication channels and techniques for engaging with customers it can feel overwhelming and complex. Our approach is simple and human.
Being in business has never been more challenging than it is today. Customers and employees are more demanding, competition is fiercer and the world is simply more complex than ever before.
in these tough times we can find ourselves doing more of what we have always done, and wonder why we are getting what we have always gotten.
Whether you need a fresh pair of eyes to re-ignite your marketing or you simply don't have the resource or skills in house to create awe inspiring marketing, we can help.
Training and Coaching
Our programmes are designed to help demystify marketing taking it back to its' roots. The stuff of relationship, dialogue, connection and mutual exchange.
Your teams will learn how to build human and enlightened brands; create an engine for customer engagement and develop a customer focused mindset that can build "wow" customer experiences.
These programmes are infused by findings from Neuroscience and psychology which tap into the emotional, decision making centre of the brain. .
Part-Time Marketing Support
We know that as you grow your resources need to flex. You may not be in the position to hire a full time marketing expert or you may have a marketing department but need extra support from people who know their stuff.
Imagine if you had access to a world class marketing resource for a fraction of the cost of hiring a full-time marketing director. What could your business achieve?
You can engage us as a part-time resource in your business to undertake specific short-term marketing projects or on an ongoing basis for a few days a month to help drive your marketing plans.